Is it ethical to use multilevel marketing business models?

The ethical evaluation of Multilevel Marketing (MLM)—also known as network marketing—for a Christian centers on integrity, truthfulness, and genuine love for one's neighbor. While MLM is not inherently illegal, it can easily violate biblical ethics if it relies on exaggerated income claims, manipulation, or deception to recruit others. The Christian must ensure that the primary focus is on selling a genuine product or service, not on endlessly recruiting people to pay into the structure. Any business practice that unjustly profits from the failure of others directly contradicts the command to love your neighbor as yourself (Mark 12:31).